Research Podcast

For this assignment, I selected the Ologies Podcast, by Allie Ward. This podcast is very unique because it is a science based podcast which has a wide ranging, primarily young audience. As we discussed different forms of media within in our study of the Agenda Setting Theory, I thought that Ologies is a unique example of a podcast format. This is because it occupies the role of both horizontal and also vertical media. This is to say, it can cover extremely niche scientific subjects such as the study of crabs in an episode, but also, because of its diverse selection of hundreds of episodes, also aims to appeal to many different people and interests.

Ologies is a top charting podcast, and I believe one of the features that makes it so successful is its accessibility and engageability. The podcast feels very well edited, and in other words, sleek. Even the icon of the podcast which I've included as a photo in this post shows how clean the design is. These features make podcasts feel condensed, but also still information packed. I also find that the host, Allie Ward, has great vocal delivery, and a very expressive voice, which has been shown to increase retention of information by listeners (Carlow, 2021).

Works Cited:

Carlow University. (2021, July 27). Essential practices for anyone who wants to use podcasting as a communication medium. Carlow Today & Tomorrow | Creating a More Just and Merciful World. https://blog.carlow.edu/2021/08/16/podcasting-as-a-communication-medium/#:~:text=Position%20yourself%20in%20a%20way,them%20to%20receive%20your%20message.

Ward, A. (2024, February 21). Ologies with Alie Ward on Apple Podcasts. Apple Podcasts. https://podcasts.apple.com/us/podcast/ologies-with-alie-ward/id1278815517