Apple Business Analysis

Apple is an American corporation most known for their technology services and products such as iphones and Macbooks.

• Does the company do a good job communicating on its website and social media platforms? Provide examples.

I find that Apple's web design is very conducive to online communication.

For example, the above image highlights how clear and sleek the company's product design and advertisement is. This sort of look makes me much more willing to interact with their company online

• On the company website, what is featured at the top, in the middle, and at the bottom of the home page? Why do you think they have it organized this way? In your opinion, is it effective?

The top shows navigational panels, the middle highlights exciting products, and the bottom has fine print with terms and conditions. I think this works well because the bulk of the webpage is filled with what is interesting to users, but the navigation is still easy to find, and at least terms and conditions are stated.

• Does the business communicate an identity online? Provide examples.

I would say that Apple communicates an identity of a company that is very put together and intelligent. The all white design makes the webpage feel very organized and smart. The large amount of information on the page also makes Apple seem very professional and well researched.

• Where could the company improve its online communication?  

While I think that apple has pretty much nailed its online communication, the webpage may benefit from more interactability as far as users being able to ask questions. This would help make the online experience feel more two sided.